Built on a Proven Foundation

The SI Group has supported the world’s leading manufacturers, retailers, and specifiers with high-quality sample solutions for over a century.

From textiles to flooring, and wall coverings to window treatments—the SI Group has helped brands turn physical samples into real sales.

The Big Names Behind SI Group

SI Dominion

Experts in the design and production of swatch books, binders, and other physical sample presentation tools. Known for premium finishes and smart production runs.

SI Tactic

A creative manufacturing partner that blends speed, scale, and cost efficiency in the development of marketing and sampling tools for global brands.

SI Fulfillment Solutions

Our 3PL and warehouse services hub, managing global shipping, pick/pack operations, inventory, and retail logistics—based in Charlotte, NC.

SI Group by the Numbers
19
Manufacturing Facilities
60+
Years of Combined Experience
80+
Countries Served

From Physical Samples to Smart Systems

Haystack was born to take everything the SI Group perfected in physical sampling and evolve it into smart, digital-first systems for a new era of product experience.

Haystack isn't just tech for tech’s sake—it’s tech grounded in 100+ years of real-world operational expertise.

Trusted by the Industry, Built to Scale

Global Team

1,000+ employees across four divisions

Proven Experience

Serving top brands in flooring and interiors

Worldwide Presence

Facilities in the U.S., Mexico, Canada, and Europe

Scalable Infrastructure

Physical & digital sampling systems that grow with you