To improve the building materials industry by solving century-old challenges with smarter technology.

About Haystack Technologies

With over 40 years of hands-on experience in the building materials industry, we understand the challenges brands and showrooms face—because we’ve lived them. That’s why we develop practical, scalable technology solutions designed specifically for this industry.

Our tools don’t just modernize the industry, we make it more efficient. We provide the hardware, software, and support to help teams work smarter, gain visibility, and unlock the data they’ve been missing for decades.

Whether you're a global brand or an independent retailer, Haystack is here to fill the gaps not only between the process of sampling and sales, but between your physical assets and the data-driven, digitally focused future.